We've been advertising with Google AdWords for a few months now, during which we spent several thousand euros.
The click quality is good. The prices are fair. Only one thing always bothered us: A complete lack of customer support or a contact person.
Ten days ago we issued the latest bank transfer to AdWords. After the money still hadn't arrived the next day we checked the paperwork and found a mistake. Unfortunately a bank employee missed a "7" in the reference number.
We wrote several emails; and tried online support, yet nothing happened.
We tried the public hotline (0180/1111134). After asking for an account number, an answering machine reefers to the online support and ends the call. What nerve!
We found out about another hotline. Since it is a third party company without any access to account data they couldn't help us.
Our Bank had a private Irish Number, to which they sent a fax, but nothing happened.
Our Lawyer sent a fax, and again there was no reaction.
We're still waiting for our money.
Dealing with Google is nearly inevitable, but be clear about one thing: Regardless whether you're paying or not - Google doesn't "give a shit" about you.
On a sidenote: We applied for Google AdSense. Just out of curiosity. We were rejected several times for dubious reasons ("Unsupported Language: German", "We can't disclose the reason at this time", etc pp). We're in favor of a regulative publisher policy, but still would like to understand the real reason for our rejection.